The value of mentorship

I had the pleasure of meeting Aleisha McCall through a connection at The Friday Lunch Club. Her story is incredible, she has represented Australia & New Zealand at 4 Figure Skating World Championships, coached Team Australia, certified as an International Technical Specialist Judge, successfully launched her own media communications agency, celebrating 10 years this year and is […]

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Leaving port with no destination

“Sometimes we need to be floating around at sea before we find our next port. But we don’t know what it will look like, be like, or what we will be doing.” – Amy Buddy, with Brene Browne. It’s been a year since I took my last stride out of the Publicis Groupe building in

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The power of storytelling

Recently, at the Friday Lunch Club networking event in Melbourne, Anne Jamieson, the CEO of Saxton Speakers Bureau, shared her insights on the Power of Storytelling. Through a Q&A session, I had the privilege of asking Anne a series of questions, and I’d like to share my top takeaways for crafting your own compelling story.

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How did marketing become the colouring in department?

After spending my career in marketing, I had the chance to reflect on my industry’s evolution with other business leaders and founders at The Friday Lunch Club last week. Specifically, why is Marketing so often termed ‘the colouring in department’ and how have we lost so much credibility? Many CMO roles have been split and

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